Meet the founders
Alex Odwell
Co-founder
Nearly two decades across agency recruitment, internal talent teams and fast-growth businesses. Alex has been on every side of the hiring table and seen every way the traditional model fails people.
Michael Newell
Co-founder
Michael was a client who had built and scaled multiple successful businesses across investments and trading, now turning his talents to recruitment.
THE BREAKTHROUGH
We stripped the model back and rebuilt it around two decisions.
01
Remove the friction
Technology handles screening, coordination and admin carefully and consistently, around the clock - all over email, with nothing for the client to install or learn. Human judgement stays where it belongs.
02
Fix the incentive
A flat monthly cost, not commission. So the process works for good hiring decisions, not against them.
Together, these made something rare in hiring possible. Calm. Focus. Fairness.
Built this way, on purpose.
No commission. No noise. Just straightforward hires.